About me

Hi, I'm Elle

As a brand designer with a focus on women-owned businesses, I believe every brand has a story worth telling clearly, honestly, and beautifully. I combine strategic thought with quiet, intentional design to help female entrepreneurs build brands that feel aligned and enduring.


My path into design started with movement. Teaching yoga taught me to think in terms of alignment: how things fit together, where attention goes, what feels off and what feels right. That same awareness shapes how I approach design; I pay attention to what your business stands for, and make sure the visuals reflect that.



These days, my creative work includes writing and life design, too. I’m working on a series of books and tools that help people explore how they live, what they value, and how they make decisions. It’s not a shift away from design, but an extension of the same question: what do you want to express, and what does it look like in practice?


Beyond the design studio, my creativity spills into just about everything I do! I love getting lost in surface pattern design and art, usually with a cup of tea nearby. My inspiration comes from the simple joys in life – watching my garden grow (and sometimes trying to keep it alive!), catching the wind on weekend sailing adventures, and experimenting with new baking recipes (though not all of them make it to Instagram 😉).


My Approach

I believe the best brands are built on authenticity and purpose. Working together, we'll dig deep to uncover what makes your business unique and transform those insights into visuals that captivate and connect. Whether you're launching a new venture or refreshing your existing brand, I'm here to ensure your visual story feels true to you and magnetic to your ideal clients.


Let's create something beautiful together.

Contact